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Announcing 33 Digital

A new agency is launching… In the last 12 months we’ve seen the media landscape contorting beyond recognition. To the PR campaign these shifts are both creative and destructive, with opportunities for those prepared to ride the tidal wave. Speed, ease and control of information have led the charge in forging this change in the way people consume media, in the plugged-in generation and deep into all parts of society.

An entire demographic of consumers which does not turn on the radio, watch the evening news or feed solely off editorial opinion is swarming into the business world. Decisions are made on social buzz and swarm behaviour. The impact on PR has been dramatic, leaving an industry flexing as media consumption habits shift.  Where’s the buzz and how do we create it? Progressive brands have adapted and in a lot of places you look, you’ll see evidence of this new way. Yet only recently have we seen entire campaigns conceived, run and measured by digital natives who have the experience to hold their own at the top table and talk a CEO’s language too. And that’s why there’s been so little of it out there.

Today we’re officially launching 33 Digital, a new international agency spanning the PR and digital industries, to provide brands with that bit of web wizardry they are missing and wouldn’t consider going anywhere else to get. We’re starting up with a team across Europe, a client roster and an approach that we hope will turn a few heads.

As a core team, we’ve been showing clients what digital PR, comms and marketing can do for their brands for a long time now. We have been incubated by Hotwire, and 33 Digital will continue to act as Hotwire’s digital arm.

We do digital the way we know it – as battle-scarred practitioners who are as deeply entrenched in digital media as consumers and having learnt the ropes as PR and marketing consultants that we can see the possibilities and pitfalls of most internet environments. We’ve been there enough times before to know how it hangs.

What’s in a name? Well, back in 2001 when I first joined Hotwire, it was a start-up and we shared half of a floor of a warehouse in Hoxton, east London. We grew quickly and outgrew our frugal roots. We moved to 33 Dallington Street in Clerkenwell, London, where the office is now, grew some more, then came offices in Paris, Milan, Madrid and Frankfurt. 33 Dallington Street will be 33 Digital’s main anchor point in Europe and so the number 33 means a lot to us and is a mark of our heritage.

Digital media is shaping the future of more than just the media agenda. The way we purchase, organise ourselves, work and play is all in a constant state of reinvention. We’ve planted one foot firmly on the other side so that we can help do something with it that’s meaningful and profitable for everyone involved. Stay tuned, we expect to be getting up to some marvellous things.

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thirtythreeadmin wrote this on May 6, 2009
It's filed in the 33 Digital, News, Team box.
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  • Hey guys – congrats! I look forward to the shared experiences and the competition. Oh the joy of being frenemies…

    P.S. I like the Twitter feed. Nice idea…

    By Robin Grant, We Are Social on May 7, 2009

  • Congratulations on your launch. Looking forward to seeing great stuff from the team.

    By Emily on May 7, 2009

  • Well done, Drew. Very nice-looking site and strategically, yes, the way forward.

    By Ian Delaney on May 7, 2009

  • Congrats, I hope it all goes well.

    By Ezzy on May 7, 2009

  • Hey Guys…. Looking good! Great move. Here’s to doing great new things… Best of luck with all the moving and shaking :)

    By Roger (C&M Online PR) on May 7, 2009

  • Best wishes, will be in touch

    By Chris on May 7, 2009

  • Big news indeed. Nice one. Congratulations.

    By Chris Reed on May 7, 2009

  • Good luck guys! I’m watching from afar.

    By Nicola Truman on May 7, 2009

  • Congratulations guys! Smart move, exactly the right time, and doubtlessly an excellent team! Looking forward to “armwrestling” with you in the German market! ;-)

    By Tapio on May 7, 2009

  • All the best Drew and team! Nice site too.

    By Helen Nowicka on May 7, 2009

  • Congratulations Drew and good luck!

    By Danny Whatmough on May 7, 2009

  • Congratulations Guys! Good luck with it all.

    By Emily Birks on May 7, 2009

  • Congrats, looing forward to seeing some of your work.

    By Sam Tilston on May 7, 2009

  • Congratulations, I hope that you continue to be successful in this new guise, but not too successful! ^_^

    By Ged Carroll on May 7, 2009

  • Congratulations Drew and team!

    By Katherine on May 7, 2009

  • Congrats on the launch, Drew and everyone. Looking forward to seeing some amazing things!

    By Neville Hobson on May 7, 2009

  • All the best guys. Quality will out and you are definitely quality. See you at the pitch!

    By david brain on May 7, 2009

  • Great and exciting news! Good luck and look forward to hearing more soon

    By Simon Collister on May 7, 2009

  • Well done Drew! Looking forward to seeing your future work.

    By Peter Bowles on May 7, 2009

  • Congrats guys – way too many men on the team – you need some girls!

    By Gaylene Ravenscroft on May 7, 2009

  • Congratulations on a great launch day guys! Good luck with the agency, you are all digital superstars! :-)

    By Emma Cohen on May 7, 2009

  • Well done and such great feedback already!

    By Annette on May 7, 2009

  • Drew and team, congrats. I’ll be in the UK in a few weeks, we’ll have to grab some drinks.

    By Josh Hallett on May 7, 2009

  • Congratulations guys and good luck!

    By Stuart Wragg on May 7, 2009

  • Drew and team…congratulatons.

    Apologies for being late to the party and look forward to seeing more of your great work.

    By michelle goodall on May 7, 2009

  • Drew and team…congratulations.

    Apologies for being late to the party and look forward to seeing more of your great work.

    By michelle goodall on May 7, 2009

  • Congrats from all at O2 Litmus, I’m sure you will go from strength to strength ;-)

    By James Parton on May 8, 2009

  • Brilliant! Congratulations to all the team – glad to see it all official. Give me a shout when you can – let’s talk digital PR! j

    By Jaime Carron on May 8, 2009

  • Best wishes! will follow 33digital news!

    By Delehelle on May 11, 2009

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