Lessons from a sold out Media140

In London today the second Media140 event took place. We were kind enough to have been asked to speak at it and needless to say stuck around for most of the day to learn some lessons from social media veterans in attendance too. (here we are quoted in The Guardian’s write-up)

Amongst the presenters were people from Red Bull, Innocent, Virgin Trains, and the agencies of Doritos and Compare the Meerkat. It was a good crowd, and some entertaining content to boot.

Our panel has already been written up by Adam Tinworth, and some commenters had a few things to say as well. It was about how the people charged with social media engagement can get tone of voice, personality and culture right, for the medium and the brand.

What we thought were the most entertaining sessions came from Mindshare and Innocent…

Mindshare’s Ciaran Norris brought a little plain speaking to the day, with useful examples, such as how to use ‘choice architecture’ to get the crowd to be constructive not nasty when you open up to social media. Innocent who presented on how, when you have a bit of fun, surprise and entertain your ‘family’, you get real engagement (our favourite bit - when Innocent crowdsourced slogans for the bottoms of their bottles and ended up with a digital stampede and some amusing randomness).

In all, Media140 was probably one of the best crowds at a social media conference that we’ve seen for a while. Informative sessions with a good mix of delegates who were all there to make connections and learn a few tricks. Here’s to future legs of the series.