This morning we played our part in Social Media Week, having been asked to host one of the breakfast briefings. We took the opportunity to talk about the way we have seen PR evolve in the social media ecosystem and share some experiences along the way.
We just wanted to take an opportunity to say thanks to everyone who came and took part. And dig into some of the discussions that took place around the future of PR and social media.
Some of the points brought up by the group:
- How online communities will respond to increasing brand activity. Opt in, opt out, or desert the whole network?
- How B2B was an early adopter of social media for internal and external communications
- How do brands track the value of social media engagement? Dashboards versus ‘management accounts’ style information
- How often does a digital PR agency that does social media campaigns get to influence day to day comms? (as much as most PR agencies! So a lot)
What now remains to be seen is whether some of the predictions put forward around the room will become a reality sooner rather than later. Anybody with views on some of our pet areas of social TV or the internet (or social network) of things should tell us below in the comments box.
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