How to see live Promoted Tweets from brands: Starbucks, Red Bull and Best Buy are live

Twitter launched Promoted Tweets this week. A new way of allowing companies to have their tweets (aka messages, links, ads, traffic, engagement, and so on) appear in Twitter search.

We’ve seen that the first brands to be trialling this with Twitter are Best Buy, Bravo, Red Bull, Sony Pictures, Starbucks, and Virgin America.

But many people haven’t seen any Promoted Tweets in the wild. Here’s how to do to it, and we’ve captured a few for you below for you to see.

1. Go to Twitter.com and log in
2. Go to the search bar on the right hand side. Type in a term such as Coffee
3. Regard the beauty of the new kind of advertising that appears atop your stream. As of right now a tweet from Starbucks from 9th April appears saying: “Another day in the cupping room … Our coffee quality team tastes thousands of cups a year to ensure quality http://yfrog.com/2gbb6xj” (it’s a link to a photo)

So far, we are seeing promoted Tweets live for Starbucks, Best Buy and Red Bull. Starbucks are buying ads against the term ‘coffee’, and the others are buying against their brand name as far as we can tell right now. Here’s what the ads look like on Twitter:

Starbucks Promoted Tweet

Red Bull Promoted Tweet

Best Buy Promoted Tweet

Let us know what else you’re noticing, now that you can see how to find them.