Twitter today announced their brand new web analytics system, which will be a key indicator for publications, blogs and PRs to find out how much their site or article has been shared, how many clicks it received and how effective the official tweet button has been.
The development comes of the back of Twitter’s acquisition of BackType – once a third party tool used to measure how many times a URL was shared on Twitter and Facebook, how many clicks the link received on those platforms and what the impression volume was.
BackType is still live, however the search now returns results from BackTweets – a tool by the same developers that lists all the tweets containing a certain link. Still useful of course.
BackType is a great tool, however there were reliability issues at times and the service was limited unless you signed up. The news that Twitter has developed their new analytics system of the back of this means the tool should be very well polished and free to use.
‘Twitter Web Analytics’ is being rolled out this week to a few pilot partners, however it shouldn’t be long before it is offered to all site owners. There is good news for developers too, as the API will be made available at some point in the future.
Click here to see Twitter’s official announcement. This has also been posted on David’s personal blog.