Industry @gb

WhatsApp, the BBC and Ebola: a big move by big media

Hotwire’s John Brown looks at how the BBC’s new Ebola news service on WhatsApp shines a light on multi-channel comms, big media and understanding an audience’s content consumption thoroughly


Previewing our 2015 trends

Every year we publish our predictions for where digital comms will go next. Tom Rouse examines three trends that might define 2015


The year of digital maturity

Every year we examine the trends we think will shape digital communications. Tom Rouse examines the areas we got right


The agency maturity scale

Following Stephen Waddington’s excellent paper on ‘How to modernise a public relations agency or communication team’ Hotwire’s John Brown creates an agency maturity scale, along with how he believes the market is split. Are we still a bunch of teenagers?

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