On Wednesday I spoke at the Mobile Innovation Europe Summit 2014. In this blog post I will explore the topic of my talk, which discussed 'reinventing social media in the mobile era'.
Hotwire’s John Brown looks at how the BBC’s new Ebola news service on WhatsApp shines a light on multi-channel comms, big media and understanding an audience’s content consumption thoroughly
Every year we publish our predictions for where digital comms will go next. Tom Rouse examines three trends that might define 2015
Every year we examine the trends we think will shape digital communications. Tom Rouse examines the areas we got right
Following Stephen Waddington’s excellent paper on ‘How to modernise a public relations agency or communication team’ Hotwire’s John Brown creates an agency maturity scale, along with how he believes the market is split. Are we still a bunch of teenagers?
We're delighted to announced that Hotwire have been appointed by chip-maker Qualcomm to handle its European PR duties.
A look at who won the social media wars and what brands can do to fight for the spotlight.