It’s an exciting day for the 33 Digital team. After launching on 7th May 2009 and spending our first nine months in 33 Dallington Street with Hotwire, we’ve reached the point where we need more space to grow. We’ve found a home to call our own and today… we’re moving.
[our new digs]
Our new headquarters are on Clerkenwell Green in London. We are looking forward to having oodles of open space to expand (our first nine months as an agency have been kind on us - we’ve grown in every way a company can). All of us will miss the Hotwire team that we have been part of (sob!). And most of us will be looking forward to frequenting the new luxury of having our own coffee bar on-site.
Thank you everyone for your support so far. Look out for our 1 year birthday celebrations which will be coming up in May.
You can follow our move on our Flickr stream and on Twitter.
[pic courtesy of dylans]
[Updated - email added for private comments - details below]
After my stint presenting the 33 Digital bit of Social Media Week last week, I got into two separate conversations about social media monitoring tools for teams.
Specifically, people in large organisations are looking for a killer product with good workflow management. They’re big enough to need whole teams of people to share the duty of responding to customers via social media. An essential feature is the ability to assign ownership when there’s follow-up required.
One person shared their current shortlist: SM2, CoTweet and truPulse were all being considered.
Reasons for growing demand?
- As soon as different work patterns and physical sites are involved you’ll need a system that can deliver good results for your customers.
- Good companies appreciate how important social media is for ongoing relationships, rather than looking to simply milk the platforms for marketing promotions. With my ‘consumer’ hat on, I’m happy because we use social media to share and solve problems, not listen to a sales pitch.
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This morning we played our part in Social Media Week, having been asked to host one of the breakfast briefings. We took the opportunity to talk about the way we have seen PR evolve in the social media ecosystem and share some experiences along the way.
We just wanted to take an opportunity to say thanks to everyone who came and took part. And dig into some of the discussions that took place around the future of PR and social media.
Some of the points brought up by the group:
- How online communities will respond to increasing brand activity. Opt in, opt out, or desert the whole network?
- How B2B was an early adopter of social media for internal and external communications
- How do brands track the value of social media engagement? Dashboards versus ‘management accounts’ style information
- How often does a digital PR agency that does social media campaigns get to influence day to day comms? (as much as most PR agencies! So a lot)
What now remains to be seen is whether some of the predictions put forward around the room will become a reality sooner rather than later. Anybody with views on some of our pet areas of social TV or the internet (or social network) of things should tell us below in the comments box.
We launched 33 Digital just two months ago and we’ve been fortunate enough to take on some awesome and exciting work since then. With the world generally the way it is, we’re lucky blighters indeed.
Our much-loved clients we love more every day, not only because they continue to expand our remit (although that is one of the reasons we’re hiring) but they ask us to push boundaries too, and that makes for fun work. We’re also doing some barmy new digital type stuff, like train people, audit brands, optimise them on search engines, build their websites, that kind of thing. And we’ve won what has to be some of the coolest new work since our launch. Honestly. Ask anyone 
So here’s who we’re hiring…
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Today, Twitter announced it will be launching a Verified Accounts programme, where it provides a service to important people that want to prove it’s really them behind the tweets. Users can have a badge with proof that it is indeed them behind the account. This will be useful for VIP-type spokespeople who have imitators grabbing followers and affecting the brand.
Then tomorrow, Facebook’s vanity URLs programme launches, something announced earlier this week. If you have a page (as opposed to an account) with more than 1000 fans, you can register your own vanity URL tomorrow. For the smaller pages and personal accounts, registration happens on 28th June.
Facebook’s a bit late here, with LinkedIn, Twitter and so on having had vanity URLs for a long time. Brands are needless to say moving in to bagsy their place on the map. All this happening all at once at least makes it easier for the brand managers to batch up their work.
[Also on Drew's blog]
We had the privilege of attending Media140, billed as London’s first microblogging conference and an “independent platform for discussion, debate, workshops and press coverage of European events”. Here’s how it went, live reportage and observations by yours truly, Ben Matthews.
The inaugural event focused on ‘the future of realtime news’, bringing together journalists, bloggers, social media advocates and publishers to share and discuss the effects and impact of twitter and other social media tools on mainstream media.
I live tweeted as much of the conference as I could, which was turned into a rolling blog post by the 33 Digital team and updated throughout the afternoon so people could follow along.
I also took further notes while at the event itself, which I’ve posted below, buteveral people and organisations have covered the event in-depth, so take a look at Joanna, Adam, Steve, Kate, Laura, Chris and Kevin’s blogs and views on the event.
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Billed as the first microblogging event to take place in London, today we’re seeing the much talked about Media 140 event taking place in London’s South Bank. For those in front of a computer right now (ie Wednesday 20th May) the event is being streamed live here. But if you’re late to the party or on the move, we thought we’d help by reviewing views of the UK’s digerati.
The reason we were particularly interested to go along to this event amongst the many social media gigs we see put on is that it looks specifically at how the media landscape is changing in light of services like Twitter and their continuing rapid adoption. It had WIN written all over it.
So worming his way around the afternoon is Ben Matthews and he’s live tweeting his observations from the ‘front row on the right’ as well.
We’ll be updating this as the discussions develop, taking on board what we’re seeing and the speakers’ views on ‘the future of realtime news.’
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A new agency is launching… In the last 12 months we’ve seen the media landscape contorting beyond recognition. To the PR campaign these shifts are both creative and destructive, with opportunities for those prepared to ride the tidal wave. Speed, ease and control of information have led the charge in forging this change in the way people consume media, in the plugged-in generation and deep into all parts of society.
An entire demographic of consumers which does not turn on the radio, watch the evening news or feed solely off editorial opinion is swarming into the business world. Decisions are made on social buzz and swarm behaviour. The impact on PR has been dramatic, leaving an industry flexing as media consumption habits shift. Where’s the buzz and how do we create it? Progressive brands have adapted and in a lot of places you look, you’ll see evidence of this new way. Yet only recently have we seen entire campaigns conceived, run and measured by digital natives who have the experience to hold their own at the top table and talk a CEO’s language too. And that’s why there’s been so little of it out there.
Today we’re officially launching 33 Digital, a new international agency spanning the PR and digital industries, to provide brands with that bit of web wizardry they are missing and wouldn’t consider going anywhere else to get. We’re starting up with a team across Europe, a client roster and an approach that we hope will turn a few heads.
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