News came out this morning in PR Week about our newest client here at 33 Digital: the global market research Superbrand, Mintel.
You can see the full report over on PR Week online. We will be Mintel’s first social media agency, and working beyond PR and communications into wider organisational departments at Mintel. And keep an eye out for the coming weeks as the 33 Digital team begins its work.
The 2011 global Social Media Week movement kicked off yesterday and compared to last year, it seems things have changed somewhat. The entire PR and marketing industry is busy in events, conferences and socials being run by an array of brands and agencies willing to give a little and meet some new faces in return.
To start off the week, we held a ’social media secrets’ breakfast briefing here at 33 Digital Towers in Farringdon. You can see some of the chatter from people that came, through live blogging of the event, pics, check-ins and tweets. The office was rammed and standing room at the back filled up too.
The 33 Digital briefing (before breakfast arrived)
The rest of the week is going to busy as well with each day rammed full with more than any normal person could consume. Here is a list of the events planned just in London (for the full global listings, pick your country from here).
Thanks to all that visited us at 33 Digital and for being patient for the most important thing which didn’t quite work - the breakfast itself.
This week at 33 Digital towers we unveiled our second annual paper looking into the 10 trends that will be essential for PR and marketing professionals in 2011.
Themed ‘Brands Under Seige’, we take a look at coping with the crisis, dealing with privacy fears, and embracing new trends such as photo streaming, death of email and regulatory compliance. And above all else, grabbing hold of the vanishing consumer before it’s too late. The full report is below and downloadable here.
Are you a PR account manager with a passion for social media? So much so you would like to do it full time? Or do you work in a digital agency project managing kick-ass campaigns and fancy a new challenge? Or maybe you’re an all-star performer from another walk of life looking to enter the world of digital and social media PR.
33 Digital is growing. We are looking for someone with 3-5 years experience in PR and/or social media consultancy to further grow our team. Client or agency side experience would be great. And an ability to conceive and manage some of the most cutting edge social media projects around.
We offer a bunch of benefits you might like. We are based in Clerkenwell, in London. We have copious supplies of good coffee. We will give you gadgets coming out of your ear holes, flexi-time, flexi-location and flexi-rulers to help you do great work the way you like to. And the salary is designed to attract the best.
Get in touch with us even if you’d just like to hear more – email, Twitter or pop in and say hello.
The 33 Digital team is passing its first milestone today, as the day marks the company’s first birthday. We’re one year old today and we’re in the mood for celebrating.
Tonight we’re having a party with some of our clients and friends. Thanks to everyone who has supported us in our first year, we’ll be raising a glass to you later. We’re hugely indebted to the support we’ve been given from everyone around us, and to the efforts of our stellar team. Here’s to the next 12 months.
It’s an exciting day for the 33 Digital team. After launching on 7th May 2009 and spending our first nine months in 33 Dallington Street with Hotwire, we’ve reached the point where we need more space to grow. We’ve found a home to call our own and today… we’re moving.
[our new digs]
Our new headquarters are on Clerkenwell Green in London. We are looking forward to having oodles of open space to expand (our first nine months as an agency have been kind on us - we’ve grown in every way a company can). All of us will miss the Hotwire team that we have been part of (sob!). And most of us will be looking forward to frequenting the new luxury of having our own coffee bar on-site.
Thank you everyone for your support so far. Look out for our 1 year birthday celebrations which will be coming up in May.
You can follow our move on our Flickr stream and on Twitter.
[Updated - email added for private comments - details below]
After my stint presenting the 33 Digital bit of Social Media Week last week, I got into two separate conversations about social media monitoring tools for teams.
Specifically, people in large organisations are looking for a killer product with good workflow management. They’re big enough to need whole teams of people to share the duty of responding to customers via social media. An essential feature is the ability to assign ownership when there’s follow-up required.
One person shared their current shortlist: SM2, CoTweet and truPulse were all being considered.
Reasons for growing demand?
This morning we played our part in Social Media Week, having been asked to host one of the breakfast briefings. We took the opportunity to talk about the way we have seen PR evolve in the social media ecosystem and share some experiences along the way.
We just wanted to take an opportunity to say thanks to everyone who came and took part. And dig into some of the discussions that took place around the future of PR and social media.
Some of the points brought up by the group:
What now remains to be seen is whether some of the predictions put forward around the room will become a reality sooner rather than later. Anybody with views on some of our pet areas of social TV or the internet (or social network) of things should tell us below in the comments box.
We launched 33 Digital just two months ago and we’ve been fortunate enough to take on some awesome and exciting work since then. With the world generally the way it is, we’re lucky blighters indeed.
Our much-loved clients we love more every day, not only because they continue to expand our remit (although that is one of the reasons we’re hiring) but they ask us to push boundaries too, and that makes for fun work. We’re also doing some barmy new digital type stuff, like train people, audit brands, optimise them on search engines, build their websites, that kind of thing. And we’ve won what has to be some of the coolest new work since our launch. Honestly. Ask anyone 
So here’s who we’re hiring…
Today, Twitter announced it will be launching a Verified Accounts programme, where it provides a service to important people that want to prove it’s really them behind the tweets. Users can have a badge with proof that it is indeed them behind the account. This will be useful for VIP-type spokespeople who have imitators grabbing followers and affecting the brand.
Then tomorrow, Facebook’s vanity URLs programme launches, something announced earlier this week. If you have a page (as opposed to an account) with more than 1000 fans, you can register your own vanity URL tomorrow. For the smaller pages and personal accounts, registration happens on 28th June.
Facebook’s a bit late here, with LinkedIn, Twitter and so on having had vanity URLs for a long time. Brands are needless to say moving in to bagsy their place on the map. All this happening all at once at least makes it easier for the brand managers to batch up their work.
Subscribe to the blog