It’s an exciting day for the 33 Digital team. After launching on 7th May 2009 and spending our first nine months in 33 Dallington Street with Hotwire, we’ve reached the point where we need more space to grow. We’ve found a home to call our own and today… we’re moving.
[our new digs]
Our new headquarters are on Clerkenwell Green in London. We are looking forward to having oodles of open space to expand (our first nine months as an agency have been kind on us - we’ve grown in every way a company can). All of us will miss the Hotwire team that we have been part of (sob!). And most of us will be looking forward to frequenting the new luxury of having our own coffee bar on-site.
Thank you everyone for your support so far. Look out for our 1 year birthday celebrations which will be coming up in May.
You can follow our move on our Flickr stream and on Twitter.
We launched 33 Digital just two months ago and we’ve been fortunate enough to take on some awesome and exciting work since then. With the world generally the way it is, we’re lucky blighters indeed.
Our much-loved clients we love more every day, not only because they continue to expand our remit (although that is one of the reasons we’re hiring) but they ask us to push boundaries too, and that makes for fun work. We’re also doing some barmy new digital type stuff, like train people, audit brands, optimise them on search engines, build their websites, that kind of thing. And we’ve won what has to be some of the coolest new work since our launch. Honestly. Ask anyone
Always keen to learn what other people in the industry are doing with measurement and metrics on their campaigns, 33 Digital went down to the latest Measurement Camp in London. Hosted by Will McInnes from Nixon McInnes, the event took place at The Good Agency and was attended by about 60 people.
The format of the event was to have two presentations from different campaigns that acted as case studies for how people are measuring their campaigns. Afterwards, the room was split into four groups, so that each group could take an example campaign and come up with some ideas on how to measure it effectively.
A new agency is launching… In the last 12 months we’ve seen the media landscape contorting beyond recognition. To the PR campaign these shifts are both creative and destructive, with opportunities for those prepared to ride the tidal wave. Speed, ease and control of information have led the charge in forging this change in the way people consume media, in the plugged-in generation and deep into all parts of society.
An entire demographic of consumers which does not turn on the radio, watch the evening news or feed solely off editorial opinion is swarming into the business world. Decisions are made on social buzz and swarm behaviour. The impact on PR has been dramatic, leaving an industry flexing as media consumption habits shift. Where’s the buzz and how do we create it? Progressive brands have adapted and in a lot of places you look, you’ll see evidence of this new way. Yet only recently have we seen entire campaigns conceived, run and measured by digital natives who have the experience to hold their own at the top table and talk a CEO’s language too. And that’s why there’s been so little of it out there.
Today we’re officially launching 33 Digital, a new international agency spanning the PR and digital industries, to provide brands with that bit of web wizardry they are missing and wouldn’t consider going anywhere else to get. We’re starting up with a team across Europe, a client roster and an approach that we hope will turn a few heads.
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