When you put in exceptionally hard work and show real passion for the work you do, it is nice to be rewarded every once in a while.

For PRs, there is an annual book that highlights these types of people. With only 500 in the list, the PR Week’s Power Book lists the top 1% of the industry’s best. And for the second year in a row, 33 Digital’s Drew Benvie has been added to that list.

Drew is also listed as one of the top 5 influencers in digital PR – a position which this year was voted for by the Power Book’s 500 professionals themselves.

Now Drew isn’t the sort of guy to go on about this, which is why I’ve (like Phil did last year) gone under the radar to show our appreciation of having Drew as our MD. Congratulations fella!

Always keen to learn what other people in the industry are doing with measurement and metrics on their campaigns, 33 Digital went down to the latest Measurement Camp in London. Hosted by Will McInnes from Nixon McInnes, the event took place at The Good Agency and was attended by about 60 people.

The format of the event was to have two presentations from different campaigns that acted as case studies for how people are measuring their campaigns. Afterwards, the room was split into four groups, so that each group could take an example campaign and come up with some ideas on how to measure it effectively.

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