Always keen to learn what other people in the industry are doing with measurement and metrics on their campaigns, 33 Digital went down to the latest Measurement Camp in London. Hosted by Will McInnes from Nixon McInnes, the event took place at The Good Agency and was attended by about 60 people.
The format of the event was to have two presentations from different campaigns that acted as case studies for how people are measuring their campaigns. Afterwards, the room was split into four groups, so that each group could take an example campaign and come up with some ideas on how to measure it effectively.
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