A new agency is launching… In the last 12 months we’ve seen the media landscape contorting beyond recognition. To the PR campaign these shifts are both creative and destructive, with opportunities for those prepared to ride the tidal wave. Speed, ease and control of information have led the charge in forging this change in the way people consume media, in the plugged-in generation and deep into all parts of society.
An entire demographic of consumers which does not turn on the radio, watch the evening news or feed solely off editorial opinion is swarming into the business world. Decisions are made on social buzz and swarm behaviour. The impact on PR has been dramatic, leaving an industry flexing as media consumption habits shift. Where’s the buzz and how do we create it? Progressive brands have adapted and in a lot of places you look, you’ll see evidence of this new way. Yet only recently have we seen entire campaigns conceived, run and measured by digital natives who have the experience to hold their own at the top table and talk a CEO’s language too. And that’s why there’s been so little of it out there.
Today we’re officially launching 33 Digital, a new international agency spanning the PR and digital industries, to provide brands with that bit of web wizardry they are missing and wouldn’t consider going anywhere else to get. We’re starting up with a team across Europe, a client roster and an approach that we hope will turn a few heads.
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